Formant & Thread
Formant
&
Thread

Velocity Training Case Study

Project Overview

  • Transform Your Site from Functional to Emotional—Design that Converts

  • When users see themselves in the story a product tells, they’re more likely to remember it, return to it, and trust it.

  • This emotional recall, subtly embedded in narrative structure, fosters a sense of continuity that purely functional design often lacks.

Combine human‑centred research with narrative UX to boost trust, retention, and action

Corporate Process Glass Cards

Corporate Development Process

Our structured approach to building successful corporate strategies through storytelling, research, and design

Phase One

Company Profiling

Full investigation of your brand's mission, vision, and values; your competitors and the present state of the sector.

  • Brand narrative understanding
  • Mission & vision consistency
  • Emotional connection strategy
  • Brand archetype identification
Phase Two

Market Research

Comprehensive analysis of market trends, competitors, and customer needs. We gather actionable insights through surveys, focus groups, and data analytics to inform strategic decisions.

  • Competitive landscape analysis
  • Customer segmentation
  • Market trend forecasting
  • SWOT analysis
  • Growth opportunity mapping
Phase Three

Wireframing

Transforming insights into tangible designs. We create intuitive wireframes that outline user journeys, functionality, and information architecture for seamless digital experiences.

  • User journey mapping
  • Functional specification
  • Information architecture
  • Interaction prototyping
  • Usability testing framework

We cut through the noise to map churn, member shifts, and SEO opponents—then built personas and benchmarks that sharpened Velocity’s digital positioning.

The research gave practical data tied to real-world outcomes: persona mapping, SEO intelligence, and competitor analysis that went into building a smarter website. It didn’t just clarify their position in the market—it sharpened it.

We sketched clickable journeys to uncover friction and shape intuitive paths—ensuring each screen earns its place in the narrative

This stage anchors the narrative UX—ensuring that each screen, click, and transition contributes to a coherent, purposeful user story that guides visitors toward goals with minimal confusion.

Phase 3: Design That Tells & Transforms

Proof of Concept - choice of hero

Compare iterations →

First we laid the groundwork with user-centred design—sharp, frictionless, intuitive. Then we wove in narrative UX, guiding users through a story they recognised as their own—building trust, sparking desire, and moving them to act.

Before:

First Iteration

Sequenced narrative, emotional resonance, and user immersion—driving conversions

Clean and functional—but emotionally flat.

First we applied human‑centred design—clean, clear, effective. Then we layered narrative UX to turn browsers into believers, and visits into conversions.

After:

Second Iteration