Frequently Asked Questions


What Are The True Costs (I notice you use “from” in the pricing)?

The true costs for the service are the ones you see. The reason “from” is included is, sometimes, clients wish for additional services, such as eCommerce, written copy in order to build up the brand, or more focus on post-launch analytics. These elements are time-sensitive, and other costs may need to be added, according to need.

How Do You Engage to Understand Customer Needs?

Initial engagement begins with a questionaire through Notion, which assists to gaining a snapshot of where the company presently sits in the market, and its aspirations - these elements feed into the story-telling and the brand elements, most especially.

What Sets You Apart From Your Competitors?

Formant & Thread offers both in depth research and insight into narrative UX. Competitors often provide good websites that are product-focused, but without the knowledge of impassioned engagement with customers. Such sites may sell in a crowded market, but often don’t attain the loyalty a growing company needs to survive and expand year on year. At a highly competitive rate, Formant & Thread comes to a company with a plan to future-proof your brand: to offer story, CMS where required, the skills to easily expand a profile, and to remain agile in a competitive, dynamic market. Once instated, your site becomes easy-to-adapt by your own company, so saving you costs in the longer term.

How Can I Be Sure You Are Heading in The Right Direction?

Formant & Thread understands that a company is sometimes uncertain of the right direction, and will sometimes rely on its shareholders to set the direction. We remain transparent every step of the way, and provide a concise report on decisions made throughout the process, that may be revised at any point, to ensure maximum reassurance.