Insight Sharper Strategy Lasting Impact

Scalable CMS Sites with Storytelling UX | Formant & Thread

Case Study

Granta Hospitality: 38% increase in enquiries

We rebuilt their site in 4 weeks. Research-led design doubled visibility and lifted conversions.

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Dynamic CMS Solutions — Tailored for Growth

Empowering your brand with scalable, user-centric websites that evolve with your business.

  • Efficient Content Management — Streamline updates with Webflow's intuitive CMS, allowing for real-time content changes without coding expertise.

  • Achieve Scalable Growth — Build a website that grows with your business, adapting seamlessly to increased traffic and content expansion.

  • Experience Cost-Effective Development — Reduce reliance on developers for routine updates, saving time and resources.

  • Enhance User Experience & SEO — Create a seamless and engaging user journey with built-in SEO tools to improve search engine rankings.

3–5 Weeks
Laptop screen displaying a webpage titled 'Elevate Your Career in Hospitality Training' with images of people in hospitality and outdoor scenes, and buttons labeled 'Learn More' and 'Book Now'.
Two profile pages of women, Evelyn Harper and Alison Gates, with their photos and details about their learning habits, key goals, motivations, and frustrations.
Flowchart illustrating the process of crafting and implementing a corporate story, including stages such as discovery and research, identifying audience and stakeholders, story crafting and messaging, internal alignment, validation and testing, feedback and iteration, and external rollout and communication, with a timeline arrow at the bottom.
Collection of multiple webpage screenshots with a predominantly white background, containing text, icons, images, and navigation menus related to hospitality training programs and career development.
Logo of Ranta Hospitality featuring a stylized person with a hat, with the company name next to it.
A website landing page with color swatches, typography options, buttons, and an email entry field.

Website Design Workflow

1 Research
2 Storytelling
3 Brand Design
4 Wireframes
5 Features & Benefits First Iteration Presentation 1
6 Narrative UX Second Iteration Presentation 2
7 CMS Set Up: Blogs/Products
8 Micro-Interactions
9 SEO/Testing Presentation 3

A “Features & Benefits” website is often produced to orientate the commercial aspect of the site, and to ensure that nothing is left out.

However, a second iteration focuses in on the storytelling aspect of the site, in order to fully engage and immerse the visitor - ensuring they are the next customer, rather than a mere browser looking at the bottom line.

Website homepage for Ganta Hospitality training programs, featuring sections on career advancement, heritage management, hospitality skills certification, leisure management, industry connections, testimonials, training programs, and newsletter subscription, with images of historical buildings, people in hospitality settings, and group activities.

With the second iteration, we bring every student journey to life through powerful storytelling. From the first step on Cambridge’s historic cobblestones to global career breakthroughs, our stories reflect real ambition, real growth, and real success.

We spotlight the personal paths of our students and alumni to inspire, connect, and show what’s truly possible.

These aren’t just testimonials—they’re blueprints for your future.

White arrow pointing downward and to the left on a black background.
A promotional webpage for a hospitality management program featuring images of professional individuals, elegant interiors, and a historic architectural setting, with headings and buttons emphasizing career development and training in the hospitality industry.
Man in a suit at hotel reception desk with chandelier lighting and floral arrangement.