A “Features & Benefits” website is often produced to orientate the commercial aspect of the site, and to ensure that nothing is left out.
However, a second iteration focuses in on the storytelling aspect of the site, in order to fully engage and immerse the visitor - ensuring they are the next customer, rather than a mere browser looking at the bottom line.
With the second iteration, we bring every student journey to life through powerful storytelling. From the first step on Cambridge’s historic cobblestones to global career breakthroughs, our stories reflect real ambition, real growth, and real success.
We spotlight the personal paths of our students and alumni to inspire, connect, and show what’s truly possible.
These aren’t just testimonials—they’re blueprints for your future.
