Formant & Thread
Formant
&
Thread

Your First Impression,

Expertly Calibrated

Velocity Training Case Study

  • Custom HTML, UX writing, SEO and HotJar — everything your landing page needs.

  • Our 9-day landing page design service focuses on one goal: converting visitors into leads—fast.

  • We build a seamless emotional bridge between brand and visitor, sparking recall and trust in seconds. The result? A focused, high-converting experience that connects meaningfully and persuasively.

  • Every element precision-crafted to eliminate distractions, sharpen your value proposition, and make it instantly clear what’s in it for your audience.

9-Day Conversion Optimization Sprint

9 Day Strategy

Day 1 – Audit & Strategy

  • Google Analytics 4 review: conversion rates, bounce rates, flows
  • Define primary conversion goal (forms, trials)
  • Competitor analysis (Ahrefs/SEMrush/SimilarWeb)
  • Keyword insights (Search Console, Keyword Planner)
  • Identify hooks and barriers in current UX
Tools: GA4, SEMrush, Keyword Planner

Day 2 – Hypotheses & Planning

  • Write 2-3 hypothesis statements
  • Plan variants: headlines, CTAs, trust signals
  • Define success metrics (CTR, conversion, bounce)
Deliverable: Variant plan document

Days 3-4 – Build & Setup

  • Build variants in Google Optimize
  • Set up tracking goals in GA4
  • Verify implementation across variants
Tools: Google Optimize, GA4

Days 5-7 – Concurrent Testing

  • Launch A/B tests via VWO
  • Monitor metrics in real-time
  • Pause when significance reached
Tools: VWO, Dashboard monitoring

Day 8 – Analyze Results

  • Aggregate data from all platforms
  • Identify winning variant
  • Review supporting metrics
Deliverable: Performance report

Day 9 – Implement & Plan

  • Deploy winning variant
  • Document actionable insights
  • Map next sprint goals
Tools: Hotjar, Documentation

This stage builds the strategic spine of your landing page.

Need to launch fast, validate an idea, or generate leads - yesterday? Our 9-day landing page sprint is built for speed and conversion. You get a focused, beautifully designed single-page site that removes distractions, sharpens your message, and delivers instant clarity on what’s in it for your visitor. Perfect for startups, test campaigns, or anyone not ready (or willing) to build a full site.

We don’t waste time on fluff. Every element we create is rooted in real data and built around your story - designed to convert, not just exist. From UX-led copy to thumb-stopping visuals, we craft landing pages that move fast, look sharp, and punch above their weight. Think proof of concept, launchpad, and brand signal - all in one.

This isn’t just a landing page — it’s what we build for our clients: lean, fast-loading, conversion-focused experiences that turn strategy into results.

At Formant & Thread, we design with clarity and intent. Every section, scroll, and call-to-action is shaped by core business goals — whether that’s capturing leads, proving ROI, or strengthening a brand’s proposition. Our work combines sharp messaging, modular structure, and performance-led UI to optimise decision journeys from the first click to the final form fill.

We specialise in design for businesses that move quickly.

Startups, consultancies, and solo ventures looking to validate or grow don’t need endless mood boards — they need results. What you’re seeing here is what we deliver: proof-led storytelling, smart hierarchy, and behaviour-backed layouts that increase trust and reduce friction. We balance design intuition with testing frameworks, so you get elegance without waste.

If your team’s time is short and your message needs to land cleanly — we’re your people.

Whether you're launching a service, refining a brand, or just need a page that actually converts, Formant & Thread builds it with purpose, pace, and polish.