Your First Impression,
Expertly Calibrated
Velocity Training Case Study
Custom HTML, UX writing, SEO and HotJar — everything your landing page needs.
Our 9-day landing page design service focuses on one goal: converting visitors into leads—fast.
We build a seamless emotional bridge between brand and visitor, sparking recall and trust in seconds. The result? A focused, high-converting experience that connects meaningfully and persuasively.
Every element precision-crafted to eliminate distractions, sharpen your value proposition, and make it instantly clear what’s in it for your audience.
This stage builds the strategic spine of your landing page.
Need to launch fast, validate an idea, or generate leads - yesterday? Our 9-day landing page sprint is built for speed and conversion. You get a focused, beautifully designed single-page site that removes distractions, sharpens your message, and delivers instant clarity on what’s in it for your visitor. Perfect for startups, test campaigns, or anyone not ready (or willing) to build a full site.
We don’t waste time on fluff. Every element we create is rooted in real data and built around your story - designed to convert, not just exist. From UX-led copy to thumb-stopping visuals, we craft landing pages that move fast, look sharp, and punch above their weight. Think proof of concept, launchpad, and brand signal - all in one.
This isn’t just a landing page — it’s what we build for our clients: lean, fast-loading, conversion-focused experiences that turn strategy into results.
At Formant & Thread, we design with clarity and intent. Every section, scroll, and call-to-action is shaped by core business goals — whether that’s capturing leads, proving ROI, or strengthening a brand’s proposition. Our work combines sharp messaging, modular structure, and performance-led UI to optimise decision journeys from the first click to the final form fill.
We specialise in design for businesses that move quickly.
Startups, consultancies, and solo ventures looking to validate or grow don’t need endless mood boards — they need results. What you’re seeing here is what we deliver: proof-led storytelling, smart hierarchy, and behaviour-backed layouts that increase trust and reduce friction. We balance design intuition with testing frameworks, so you get elegance without waste.
If your team’s time is short and your message needs to land cleanly — we’re your people.
Whether you're launching a service, refining a brand, or just need a page that actually converts, Formant & Thread builds it with purpose, pace, and polish.
Phase Two: Wireframes and Layout
Wireframing and prototyping are essential to shaping the structure and flow of a website before visual details distract from functionality. They allow designers to test the logic of user journeys, identify friction early, and map interaction points that support clear decision-making.
This stage anchors the narrative UX—ensuring that each screen, click, and transition contributes to a coherent, purposeful user story that guides visitors toward goals with minimal confusion.
Phase Three: Final Design and Development
Our first design iteration follows Human-Centred Design principles, delivering a clean, professional website built around clarity, usability, and user needs. This approach ensures your product's features and benefits are front and centre—simple, direct, and effective.
However, it asks the visitor to do the cognitive work of imagining themselves within your brand’s world.
A second iteration, using Narrative UX, weaves story and structure into the journey—turning passive browsing into emotional investment, and interest into action.
After:
Second Iteration
Proof of Concept - choice of hero
Before:
First Iteration
Narrative UX draws the visitor into a structured journey, where the brand’s values and purpose unfold like a story. It invites the user not just to view a product, but to imagine themselves inside its world—shaping identification through emotional cues, character, and pacing. This creates deeper engagement, turning casual interest into a sense of belonging that can drive conversion.