Research Better Brand Compelling Narrative

Narrative UX Design & Website Storytelling | Formant & Thread

Crafting compelling narratives and intuitive designs that guide your customers seamlessly from interest to action.

5 Reasons to Embrace Website Storytelling

  • "Storytelling boosts conversion rates by as much as 30%": Clearvoice.
  • "Adding story elements to a blog increased user engagement 300% and time-on-page by 5×": Userism
  • "A recent SaaS case study shows branding/UX refresh emphasizing customer-centric storytelling produced a 38% jump in conversions and higher on-site engagement.": eloqwnt.com.
  • "A law firm’s redesign highlighting “Our team” stories...yielded a 400% increase in homepage conversions." ruwanthisulanjal
  • "In retail, a study shows story-driven copy lifting conversions up to 30%."